The ICC Men’s Champions Trophy 2025 set unprecedented global broadcast records, confirming its status as the most-watched edition in tournament history. Here are the key highlights:
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Record-Breaking Global Viewership
- 368 billion global viewing minutes were recorded across all markets, marking a 19% increase compared to the 2017 Champions Trophy.
- The tournament averaged 308 million global viewing minutes per over, the highest ever for any ICC event.
Historic Final and Matches Milestones
- The final between India and New Zealand in Dubai on 9 March 2025 became the most-watched Champions Trophy match ever, with 65.3 billion live viewing minutes globally—a 52.1% increase over the 2017 final.
- This final was also the third most-watched ICC match of all time by live viewing minutes, trailing only the 2023 World Cup semi-final and final, both featuring India.
- In India, the final drew 230 million viewers and set new digital benchmarks, with 122 million peak concurrent viewers on TV and 61 million on JioHotstar.
Regional Growth and Broadcast Innovations
- India: Coverage was delivered across 29 unique broadcast feeds in nine languages, including Indian Sign Language and audio descriptive commentary, driving record digital engagement and accessibility.
- Australia: Viewership increased by 65% compared to 2017, making it the most-watched Champions Trophy edition in the country. Amazon Prime Video achieved its highest ICC event viewership ever.
- United States: Willow TV recorded a notable rise in audience figures, with a 38% increase in watch time despite challenging start times.
- Pakistan: Despite not defending their title, viewing hours rose by 24% compared to their victorious 2017 campaign.
| Metric | Value/Change | Comparison/Context |
| Total global viewing minutes | 368 billion | +19% vs 2017 |
| Viewing minutes per over | 308 million | Highest ever for ICC event |
| Final (Ind vs NZ) live viewing minutes | 65.3 billion | +52.1% vs 2017 final |
| Australia viewership | +65% | vs 2017 |
| US watch time | +38% | vs 2017 |
| India broadcast feeds | 29 feeds, 9 languages | Record inclusivity |
| India peak concurrent viewers (final) | 122M (TV), 61M (JioHotstar) | New digital record |
These achievements underscore not only the growing global appeal of cricket but also the impact of innovative broadcast strategies and digital platforms in expanding the sport’s footprint worldwide.
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